Category Archives: Business

Easy Ways to Boost Your Online Presence Using Social Media

You’ve read all about the social media craze and how it’s impacting the small business community. Many have successfully launched social media campaigns and grown an audience of loyal customers. It’s your time to shine now, but you need a solid marketing plan for your social media initiative. This is easier said than done, especially when you lack the knowledge and expertise. You can consort with a company that offers SEO services to have your business analyzed and a social media marketing strategy created.

There are many different tools and methods you can use to build your reputation and following. Social media marketing companies in Los Angeles are savvy in this area and can be a great help. These are some of the techniques that will likely be used to build a presence for your brand fairly quickly.

Publishing a Steady Flor of Quality Content

This will be one of the biggest pieces of the social media puzzle. Without amazing content, no one’s going to want to follow your brand on social media. Make sure that the content you’re pushing out is relevant and a great read (or watch). There are different tools you can use to make this simpler, such as Tweetdeck, Hootsuite and Buffer. If you hire a SEO services company, these will more than likely be used.

Use Platforms Strategically

You don’t want to use Facebook the same way you use Twitter. Think savvier when it comes to the type of posts you publish on whichever platforms you use. For instance, Facebook is the ideal network for sharing promotions, while Twitter is key for updating followers about the company or starting conversations. You can also engage with users easier on Twitter. If you want to put a new product on display, Instagram and Pinterest are ideal.

Form a Story Around Products

Your main goal is to sell to the public, but you need to do it in a less in-your-face way. Story-telling happens to be one of the most effective forms of advertisement to date. If you can tell a story that demonstrates the benefits of your product or service, then you will win over more prospects. One way to do this is to showcase video or text testimonials. You can obtain expert help in this area by enlisting the services of reputation management agency.

6 Essential Social Media Tips for Small Business

The digital age is transforming the way we interact with each other. But beyond that, it’s also changing the way we do business. Online networks like business websites and social media are increasingly becoming popular avenues to reach specific and general audiences.

While large firms have an entire team dedicated to managing their accounts, this doesn’t mean that small enterprises will start falling behind. The great thing about the World Wide Web is that it’s generally free for everyone to access.

Here are six of the most essential social media tips small businesses can use to their advantage:

1. Set Goals

Every business should have long-term plans it can follow as it goes along. Setting goals is a crucial first step in establishing your social media network.

As a small business, your goals will vary from, say, bigger corporations. But the good thing about it is that you will be able to have more concrete plans in both the long and short-term.

A few examples of long-term goals would be: business growth and network expansion. However, short-term goals will go along the lines of generating a certain number of leads, or reaching a set amount of sales.

Both these types of goals are important in establishing your business. Short-term goals are there as visible guides that you are moving towards a bigger picture – your long-term goals.

2. Brainstorm with Your Team

One of the best things about a small business is that you have an intimate relationship with your team. Establishing clos-knit and comfortable ties with colleagues is conducive to creative opportunities.

Make the most of your environment to generate ideas with your team. Plan brainstorming sessions. They don’t have to be formal at all. Pitching ideas to each other without the pressure of an extremely corporate setting may generate ideas great for an innovative digital media.

3. Proofread Content

However, despite the fun type of environment you may have, always make sure to double-check your final output. EssayOnTime content manager Belinda Richardson aptly points out, “Remember that you’re still running a business, and your brand tone and image must always be consistent.”

Proofread content with writing service such as Uk-dissertation, look at audience feedback, and make sure you’re generating the kind of material audiences want to see. A trendy social media network doesn’t always work if content isn’t up to the target group’s standard.

4. Survey the Audience

That said, determining your audience is the most important thing you need to do. This will serve as a guide in every action and content you churn out.

Once you’ve determined who you want to reach out to, conduct a survey, no matter how informal, to determine the audience’s wants and needs. You can then start to tailor your products or services to their demands.

5. Reach Out

Since we’re talking about social media, don’t forget to reach out to your target market. Keeping your items up for display work for a big firms, but small businesses constantly have to build brand awareness.

Engage the audience by giving out promos, sending appreciation packages for especially loyal customers, and encouraging them to tell their friends about it as well. Making people know that you value their loyalty is one step in ensuring a solid customer base through social media.

6. Make Use of Analytics

The numbers won’t lie – you can determine the satisfaction rate of customers through analytic tools that are available online.

Tools like Facebook Insights or Twitter Analytics can tell you how people are responding to your content. Tweak your output accordingly to how audiences respond.

With these tips, you can help generate brand awareness and eventually, sales and conversion, for your business. The road is long and not for the faint of heart, but it can be rewarding for the innovative and the determined.

Social Media Hasn’t Changed Marketing, So Be SMART

Marketing is the same as ever, it is just the marketing channels that has changed. The principles are still the same in that you manipulate people’s thoughts and actions based on what they see or hear. Use SMART on social media – Specific Measurable Attainable Relevant Time.

Many of the marketing tactics that still work within traditional media will work on social media, so long as you are using and adopting the correct channel and are targeting the correct audience.

Design A Social Media Marketing Plan With These 7 Sets Of Guidelines

I received feedback and questions from readers on the nitty-gritty details behind the 3 essential social media advice. Thanks to them, it got me thinking about creating a social media marketing plan. Now, such a plan would be customized differently for each individual and company. It could be dynamically updated from time to time, and so this blog post only sets out to raise the guideline questions that will help you formulate your own social media marketing plan.

1. Define types of conversion goals

A famous goal-setting axiom by Stephen Covey goes to say that we must “begin with an end in mind”. In social media context, your fans and followers can have one or more reactions to each of your postings:

a. ‘like’ a post
b. share/retweet a post
c. leave a comment
d. directly message you
e. click through your destination URL in the post

Sometimes the way you craft your post may get your readers to take action on their own, but to encourage engagement, you can regularly prod them with instructions like “Please share this post to your friends. I’m sure they will find it interesting,” or “Please like this. Thanks!” or “To learn more details, please click the link to the next page.”

Knowing what your conversion goals will turn out to be for most of your social media posts will help you determine how you are going to craft them, what content formats would be suitable (see below) and how you are going to mix up the various content on a weekly basis.

2. Define S.M.A.R.T. metric goals

By definition, S.M.A.R.T. stands for:

a. Specific: Visits, leads or customers
b. Measurable: Provide a number
c. Attainable: Understand benchmarks
d. Relevant: Relates back to overall end goal
e. Timely: Include timeframe

A S.M.A.R.T. goal statement: “Increase _____ by _____ ( starting at this amount _____ and go to this amount _____ per ____ ) by this date _____.”

Example:

a. “Increase number of new facebook fans from 156 in January to 250 in Febrary.”
b. “Increase 15% engagement rate with Instagram followers by end of February. Write to 5 more new followers every week.”

3. Identify target audience

As someone in business, you should already know your main prospect demographic–the people most likely to purchase from you, so you begin with identifying the followers whom you are going to increase engagement with and provide more personal attention to.

Criteria for identification include geographical location, occupation, which social networks they frequent on, gender, marital status etc. Of course, if you have a detailed buyer persona profile to work with, referencing it will make the work easier.

4. Identify content types and formats

Some suggestions:

Format: short text (one- or two-liners), a 600 x 400 graphic, an infographic, video link, website link
Type: questions or quiz, invite followers to share experiences, product/problem feature, news, trends, quotes
Tone: serious, funny, informative, reflective, inspirational, educational

Lastly, the content to be published must align intrinsically with an overarching or defining business theme so that your social business page can project a certain gravity, cohesiveness or consistency that gets readers understand your positioning, knowledge and expertise.

Theme: lead generation, social media, landing page design etc.
Topics: main topic, weekly sub-topics

5. Identify actions and strategies

a. What content to publish throughout the week?
b. Who is responsible for various social media roles e.g. publishing, engagement, graphic design, content research, paid advertising etc.?
c. Datelines?
d. How much budget to set aside for paid social media promotion?

6. Editorial calendar

You do not have to design an editorial calendar from scratch. Google “social media editorial calendar” and you should find some in various designs. Customize them to fit your needs. At the very least, a calendar should have the following features:

a. Social media channel (Facebook, LinkedIn, Twitter, Google+, Instagram)
b. Post
c. Format
d. Date
e. Staff responsible

Most likely the calendar is designed in an Excel spreadsheet. Create new tabs for each month. Plan out the content to be published for one full month in advance.

7. Analyze results

The major social networks have their built-in analytics with which you can analyze the click-through or engagement performance of your posts. Discern which topics work best for you and perhaps you may consider focusing on these topics more often. Did certain types or formats of content get more shares or ‘likes’ than others? Which days of the week get the most readers? Which social networks do you find the most comments or engagement on your posts? These are questions you can ask to help you improve your social media marketing efforts.

As another saying goes, “Fail to plan and you plan to fail.” Having a social media marketing plan is better than none as it helps you to think ahead creatively what content to publish regularly so that you can extend your online reach to attract more fans and followers to your cause.

 

Add New

Social Media Marketing

Today, small businesses are extensively making use of social media strategies to gain awareness and share in the market. They have identified the need to re-imagine business with a social mindset.

From a start- up or small business perspective, marketing through social media is more than just gaining likes, increasing  fans and followers,  re-pins and re-tweets, rather it has become powerful tool for brand promotion and lead generation. Small businesses that fail to create profiles on relevant social media channels forgo a crucial chance to engage with their potential target audiences, develop a unique story, and create a face for their brand in the virtual market.

Social media can make a big difference for small businesses at a low marketing cost and plays a significant role in to their marketing efforts

Most small companies don’t have that kind of money, time, or stamina that is required for carrying big marketing campaigns. Instead with social media gaining momentum they focus on expanding brand awareness, increasing traffic on the website, and building loyal followers. The use of Social Media Marketing Services enhance customer engagement and help in communicating regular updates to a set of targeted audience who could be the prospective clients.

Promoting the company’s brand name through social media posts are like virtual flyers or the online versions of newspaper advertisements. They build name recognition and help your budding business to form a reputed brand identity. The use of Social Media Optimization Services comprising networking sites like twitter, facebook, google+ etc., help in to building the brand,  generation of new sales prospects and to draw attention of prospective customers

It is vital to track metrics within your social media accounts dashboards to get the most of social media. The following performance indicators can be used to examine if your posts are boosting your brand or not:

•Impressions and reach- An impression maybe referred to number of times your particular post showed up in somebody’s feed. Reach on the other hand measures how many persons actually saw your posts. It may so happen that the same post shows up multiple times in someone’s feed.

•Mentions- Track how often your business is highlighted on the social media.

•Follower growth- Track the number of fans and followers on your networks and how much followers grow over a period of time. If you notice that a particular post or promotional offer attracts a lot of followers, create more and more of those posts or offers.

•Location- Gathering followers from a certain city, region , state, or country at large could open your eyes to gaining business prospects and expansion opportunities.

•Sentiment- Track sentiment of the mass by searching for the name of your company or username followed by words like “admire,” “best,” “bad,” or “fail.”

With customers exploring social media to get feedback on their ideas, products and services and procurement channels and methods, small businesses rely immensely on new-fangled social business methods. Social business methods have become the trick to increasing the number of clients on the other side of the counter, either real or virtual.

The shift in approach to Social Media Optimization Services in India by small Indian business houses is a huge turning point and is bound to propel their growth in the virtual market.

What Does it Take to Create a Winning Social Media Marketing Strategy?

What is the key component in any successful Internet marketing strategy? Is it the search engine optimization? Is it online video marketing? Or is it online reputation management? If you ask reputable SEO companies, they’ll tell you it’s all of the above. And what really ties all of these together nicely is social media marketing services, which too is offered by SEO companies.

A great social media marketing strategy helps improve your search engine optimization by promoting user engagement, which in turn helps your content rank in the SERPs. You can use your social profiles to promote all kinds of content, including blog posts, videos and infographics. Lastly, social media helps to give your brand a voice and credibility, which in turn builds your reputation.

But does posting on social media translate to a successful campaign? Definitely not. Here are some tips to help you formulate a winning strategy.

Consider Using Facebook and Twitter

There are a number of social media networks you can and should consider using. Of course, the ones you select will come down to the audience you’re trying to reach. However, Twitter is a great way to keep in touch with most audiences. You should use it to update customers, answer questions and extend a thanks to anyone who sends good tidings your way.

Facebook is another good platform to use, especially because of its ad options and performance measurement tools. The best way to make your posts stand out is to keep posts short and to incorporate video and images whenever possible. It’s an excellent place to promote contests, specials and important company info.

Use Images in Every Post

If you can, try to include an image in every post you make. These photos should be eye-catching, such as beautiful landscapes, cute animals or funny text. Of course, whatever you post should be appropriate to your brand and your audience. Infographics can also do wonders for shares and likes.

Quality Content is a Must

People are going to click on the riveting images you post, so make sure the content they are directed to is high quality. SEO companies can help with content creation to ensure it connects with your audience. The best content answers questions customers have, so get to know them and the issues they face.

At the end of the day, your social media campaign should help you build a solid community filled with loyal customers. If it doesn’t, then it’s time to tweak it! or get professional help from a reputable SEO company that offers social media marketing services.