Category Archives: Business

Media acts as the platform in the social sites marketing

Using social media as a marketing tool is an easy and fruitful option for the companies or organizations. The larger mass of the world are now connected with the internet throughout the day. So to reach this huge mass is easy and effective also. They search various keywords through the internet; socialize via different social media sites like facebook, twitter, linked-in and other these types of sites. Companies can promote their company products, services through these sites. Regular updates about their latest offers or packages up gradation can be posted by the company directly and don’t have to depend on the marketing team. The new age is very much affected by marketing be it a vegetable or your talent. This is because depending on the marketing strategy the sell or the business or the growth is affected.

Social media is used these days as people have scarcity of time. To get all the information within their reach is what they want. There are lots of options for them to connect the internet. The electronic devices in the market which are used for the internet access are the smart phones, types of tablets, laptops, desktops etc. All these devices are user friendly and have options of almost all the social media sites, which can be easily accessible from these devices.

Who can help you grow your business more in social media?

Social media management personnel or the marketing agencies in social media use their skills in finding out the key factors needed to improve the business. Such as what must be the strategies to use the media as a marketing tool, who should be targeted for the marketing, which are the areas that should be used where the visitors are active in these marketing, why should social media be used as a business option etc.

What measures can be taken to improve your business via social media?

1. Posting advertisements on social media sites alone cannot bring the increase of business. You have to converse with the targeted audiences directly and have their feedback.

2. This is an easy platform to reach a huge mass. From this concept the media should be used in such a way so as to attract the more number of traffic. The pages for advertisement should be made user friendly and easily accessible.

3. You can arrange for some contest on the advertisement page and offer some attractive prizes which can also bring more potential visitors.

4. Inform every entrepreneur and small businessperson to use the media, and let them understand the benefits of using the social media for this age.

5. There are lots of media sites in social networking among which you have to choose the one which is relevant to your product or service.

‘People buy from the people they like and trust’ is the old proverb which is the answer to the question of how social media marketing can improve your business. So if you want to make social media marketing campaigns for your business to grow, then you can take the help of social media marketing agencies USA.

8 ways social media helps narrate your brand story

Didn’t we all grow up on captivating good stories as a kid? Nothing could beat that “edge of your seat” feeling when your were waiting for a narrator to get to the climax of their tale.

We all felt connected to those far-away, imaginary characters because of the power of a good narrative. With age. Of course, the inkling to those characters has faded, but our love for a good story has remained.

The importance of proper contextualizing can be described as such: Let’s say your friend shows up at your doorstep with a new product and reads you an entire sales script about how much they’re enjoying their purchase. Wouldn’t that be too odd?

How it works is, your friend will first give you a background about their purchase decision and then all about your product before recommending that you should also buy your own. Now imagine, that friend is a company trying to sell you that product. It is easy to see how you would be more likely to consider a purchase if a direction is strategically placed somewhere in a story that’s just to hard to not to be a part of.

So, if your aim is to get out there and tell your brand story. Here are a few simple, but effective tips to make your story heard well.

1. What’s your current brand positioning like?

Unless you are starting a brand new company, there is already going to be a pre existing view of your brand. Before your story is out in the world, make sure you understand what people think of your brand and why.

This does not denote that your brand’s identity must stay the same forever. Just as people change and develop over time, your brand’s personality and voice may be adapted. You just need to be sure of where you are starting and where you are heading.

2. Consider the core values of your company

Before putting any kind or material up for marketing into the world for all to see, think about the basic values of your brand. Does the content of your story match all the core values and voice your brand is aiming for? If the answer is Yes, then you may proceed.

3. Remember why you are telling your story

Are you telling your story to rekindle your brand’s position in the mind of current customers? Or is it to capture the attention of prospective customers? The most effective stories will turn your followers into leads and eventually into loyal customers.

4. Is your story shareable?

It’s very hard to put the above mentioned points in accordance of their importance, but this one’s the most vital. Put yourself in the shoes of your ideal customer. Looking at your own story from the outside; do you connect with it on an emotional level? Does the story inspire you enough to share with your friends? Does the concept further interest you in the services/products provided by the brand?

5. Make your customers a part of your story.

An easy, effective way to increase the share ability of your brand story is to talk less about yourself and more about your customers. Show your future fans how your brand has positively impacted the stories of your current customers. Sourcing user-generated content is a great way to use your current customers in new ones.

6. Use video

Videos on social platforms are guaranteed to get great engagement. Additionally, nothing can show off the personality of your brand like a short, engaging, or even goofy behind the scenes clip.

7. Select the correct tools

You most likely have customers eager to hear your story on every social platform. This does not mean that you need to engage every platform at once. Locate where your customers spend most of their time and focus there first. Some platforms are particularly inviting of stories. Take note of Facebook tools such as “Milestones” and carousel ads that are practically made for creating narratives.

8. Be consistent and authentic

There are times when a friend tells a story and makes 4 alterations before it’s over. You have already put the consumers into a skeptic mind. Don’t give them a reason to do so even more. Always be true to your brand and tell your story honestly. Honesty always shines.

Try these Social Media Hacks to Build Up Your Brand!

When you have a strong presence on social media, your chances of gaining a big following is more likely. This is what every brand is striving for, but seems to fail at. What does it take to ramp up your social media profiles, so that they make online reputation management a breeze? Companies that offer social media marketing services are always looking for new and improved ways to increase their reach on various platforms, so it’s a good idea to consult with them.

One of the top reasons social media marketing campaigns fail is because of a poor strategy and execution. Social media isn’t really that difficult – you just need to use common sense, as well as the basic fundamentals, then go from there.

The following tips have been used in winning social media campaigns, so maybe it can help your brand too!

Make Sure You’re Adding Value

Brands are eager to spread the word about their awesome products and services, but not everyone thinks your products and services are great – at least, not yet. This is why you need to focus on delivering value to your audience before you begin advertising to them. All of your posts should include helpful tips, relevant news and in the mix of it all, you can promote sales, discounts and product launches.

Reach Out to Social Media Influencers

Developing your own social media following is hard at first, which is why it’s recommended that you leverage the following of those who already have a big audience. You need to find social media influencers within your industry and reach out to them. Focus on building a relationship with them before you start asking them favors. Eventually, they may agree to promote your brand, publish a post or share a post you have on your blog or social media page.

Consider Using Paid Ads

Organic reach isn’t what it once was – if you really want to grow a following quickly, then paid social media ads are the way to go. Facebook, Instagram and other networks are playing around with their algorithms, making it so that you have more control over who your ads are seen by – but for a price. This price is pretty affordable for the ROI it can yield for your business and online reputation management strategy. Facebook allows you to narrow down your ad reach by pinpointing the demographic, geographic location and interests of your desired audience.

Create a Posting Schedule that’s Consistent

As they say – out of sight, out of mind. This concept is the reason why you want a social media strategy that consists of regular postings. Of course, you don’t want to bombard your followers with messages, so you need to find a middle ground. It will take a bit of testing to figure things out at first. People want to hear from you, but not too often and they accept promotional content, but has to be kept to a minimal. As long as your focus is on adding value to their lives, you should be okay.

Engage with and Address Users Quickly

Social media has become the new portal for customer service. Be prepared for customers and prospects to reach out to your brand through these venues, and when they do, you need to make sure they are addressed promptly. This goes for complaints in the comments, as well as private messages. Facebook measures how long it takes for you to reply to messages and will display this once you’ve proven to be quick. This is good because it can potentially bring in additional leads.

The Do’s and Don’ts of Social Media Marketing

The world of social media continues to gain momentum but not many have given it a thought that this concept existed even before the advent of Facebook, Twitter and YouTube.  Isn’t direct interaction with customers or business partners and building cordial relationships with them at the heart of your social media activities?  We’ve seen these in a slightly different form through group discussions in schools, catching up with acquaintances at parties and sending of gifts or cards to clients on festive occasions. However, the digital stage that current social media networks are now at can be a little perplexing to keep up with.  To stay ahead in the competitive world of business, it is important to understand the technologies that maneuver new online platforms.

If you have been trying to see more success with your digital marketing activities, here is a concise list of things that need attention and the ones that should be avoided:

Do: Select a major network or networks that work for your business – It may not be practical to have a presence on all social media platforms, so select the ones that are frequented more by your target customers.

Don’t:  Mix business and personal messages – Your thoughts as an individual may be different than the image of your business so do not develop your business website and social networking profile content as per your personal opinions. It’s good to have a brain storming session with senior colleagues and for more success you can hire digital marketing services of a professional company.

Do: Build and Strengthen relationships – Utilize the power of social media to strengthen your actual relationships with customers instead of simply broadcasting your thoughts. People stop following a Facebook page or Twitter profile if they feel that the content therein does not add any value to their experience.

Don’t: Put your online marketing action on autopilot – It is crucial to stay involved, engaged and active on the social networks. Your social marketing strategy should make you an active participant on your chosen platforms.

Do:  Be an active Listener – Stay alert on what your customers are discussing about your products and services in the online world. If there is a compliment, convey thanks for same and if there is any complaint, make haste to apologize and address it to the extent possible.

These strategies look simple to read but understandably they can be difficult to implement when the trends in digital world keep rapidly changing. This is where the dedicated services of a professional digital marketing agency prove helpful and worthwhile.

 

Strategies for Digital Marketers

Digital Marketing has many components, and that includes Search Engine Optimization, Email marketing, Social Media Marketing, Pay-Per Click, Mobile Marketing and so forth. A well planned Digital Marketing Strategy is important as that gives a clear direction, otherwise without doing that, your journey is similar to a vehicle without any GPS or clear direction to reach a destination.Whether it is a Digital Marketing company in Delhi or in any other part of the world, the concepts behind its working remain the same.

Content Marketing

Quality and relevant content needs to be published on the website. It should be fresh and updated regularly. The content should also be interesting and able to engage the viewers and the online audience for encouraging conversions. The right content makes a huge difference in the success or failure of a blog and generating traffic on any website through social media. This creates a solid foundation for marketing efficiency and growth of the company.

Search Engine Marketing

This is critical for any small business. It gives an opportunity for a company to compete with others in the same niche by being visible as well as searchable on Google and other major search engines. Since online audience searches for products and services over the search engine, it is important that your organization places high on search engines for all the terms and phrases related to your business.

On the other hand, if not visible in the top search results, your online audience will not be able to find you. For this, a technique called search engine optimization is used which is offered as a service by Digital Marketing companies. Search Engine Marketing is a continuous process and takes time to give out results. Start from On-Page SEO and continue working on Off-Page SEO as a part of the entire process.

Running Paid Campaigns

Keeping a marketing budget for your company is also beneficial as running a PPC campaign and promoting your FB campaigns could also be essential at times for reaching out to your targeted audience.

Social Media Marketing

Integrating social media with your business should remain as one of the top most priorities of any company. For some companies which have frequent and major events, it becomes imperative for them to use social media for promoting those events and even publicize them to their customers or prospective clients.

Keeping in touch with customers, providing information to website visitors and giving out breaking news becomes possible by using proper social media marketing techniques as well as tools which can prove to be a crucial element of success. Strengthening one’s customer base in order to achieve repeated sales by using popular social media platforms is an integral part of a company’s Digital Marketing strategy.

Email Marketing

This type of marketing is crucial for any small business. It is still considered one of the most significant mediums to reach out an online audience. In fact, as the facts suggest, emails are an easy way to reach the consumers without investing much and email campaigns are an effective way to keep customers informed about the company.

It consists essentially of building a list of customers and prospects. The more this list grows, the more it is beneficial for your business in the long run. Sometimes a token of appreciation in the form of an e-book or some kind of a download in return of a subscriber’s email address is a common practice.

Introducing new products, updates and coupons as well as any new range of products or events in the company can be conveyed to your target company through sending of emails. In the long run, it is considered to be one of the most important marketing strategies for any business.

Measuring Your Results

Apart from running your social media and SEO campaigns, it is highly significant that you should be able to measure all your efforts so that you can track its progress. Whenever you run any campaign, you will be able to see the response rate, the number of people who visited your website, how many views did it garner, page likes, Reach, engagement rate and so forth. Without proper tracking or monitoring, any Digital Marketing campaign is of no value and is without any use.

To conclude, for any business applying the required Digital Marketing strategy by using different tools is essential for becoming successful in

the long run. Online marketing efforts and strategies are important as unless you dedicate time to implement all these strategies, it is difficult to stand out and move ahead of your online competitors. You can consult experts in every domain or even do a lot of it yourself after understanding the basics about Digital Marketing.