The Do’s and Don’ts of Social Media Marketing

The world of social media continues to gain momentum but not many have given it a thought that this concept existed even before the advent of Facebook, Twitter and YouTube.  Isn’t direct interaction with customers or business partners and building cordial relationships with them at the heart of your social media activities?  We’ve seen these in a slightly different form through group discussions in schools, catching up with acquaintances at parties and sending of gifts or cards to clients on festive occasions. However, the digital stage that current social media networks are now at can be a little perplexing to keep up with.  To stay ahead in the competitive world of business, it is important to understand the technologies that maneuver new online platforms.

If you have been trying to see more success with your digital marketing activities, here is a concise list of things that need attention and the ones that should be avoided:

Do: Select a major network or networks that work for your business – It may not be practical to have a presence on all social media platforms, so select the ones that are frequented more by your target customers.

Don’t:  Mix business and personal messages – Your thoughts as an individual may be different than the image of your business so do not develop your business website and social networking profile content as per your personal opinions. It’s good to have a brain storming session with senior colleagues and for more success you can hire digital marketing services of a professional company.

Do: Build and Strengthen relationships – Utilize the power of social media to strengthen your actual relationships with customers instead of simply broadcasting your thoughts. People stop following a Facebook page or Twitter profile if they feel that the content therein does not add any value to their experience.

Don’t: Put your online marketing action on autopilot – It is crucial to stay involved, engaged and active on the social networks. Your social marketing strategy should make you an active participant on your chosen platforms.

Do:  Be an active Listener – Stay alert on what your customers are discussing about your products and services in the online world. If there is a compliment, convey thanks for same and if there is any complaint, make haste to apologize and address it to the extent possible.

These strategies look simple to read but understandably they can be difficult to implement when the trends in digital world keep rapidly changing. This is where the dedicated services of a professional digital marketing agency prove helpful and worthwhile.